As you probably worked out from the title Crunch is an accounting firm, they cater to small businesses, specifically limited companies; they offer a software product and most interestingly an integrated human accounting service which accompanies it.
The software product is very similar to the service offered by companies like Freeagent, Xero and Kashflow but in my opinion with an extra layer of simplification that is generally a very useful thing. The service is designed to offer the best level of tax savings to its users, this means that things have to be done in a certain way and to achieve this many options in the software are very rigid in the way they work.
Before switching to Crunch I used Freeagent, if you compare the software some features are missing which took me a while to get used to but most of the missing options will hopefully be in place by Christmas.
The unique service offered by Crunch which I haven't found elsewhere is the fact that you have quick and easy access to a real accountant and a support team, I can usually figure most things out but sometimes its just better to contact a real person. With other services you need to either manage the tax side of things yourself or find an accountant which may work with the system you have chosen or some more traditional accountants will give you a spreadsheet to manage your finances and they will then deal with inputting these on a monthly basis (yes, seriously!). With Crunch your compromising a little on the range of services you could get from your accountant (e.g. multiple share classes) but you get a very joined up service which in my opinion is second to none.
If you are looking for an accountant or even if you have one I would recommend taking a look and demoing the software and seeing if its right for you.
If you do sign up you can use the Crunch squared referral code also know as a c2c code arthuag2bl and we will both get a £25 amazon voucher!